User reviews more persuasive than branded websites

Today I have read about very interesting statistics concerning PRODUCTS Web research .

Two thirds of European internet users consider user reviews more important than brands’ own websites, when deciding which product to purchase online, research has found.

According to the European Interactive Advertising Association (EIAA), 64 per cent of Europeans consider personal recommendations important when researching products and services, followed by the websites of well-known brands (49 per cent).”

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