How to Create a Content Marketing Strategy From Scratch

https://www.business.com/articles/creating-content-strategy-from-scratch/

To create an organized and intentional content strategy that aligns with your company’s main goals and objectives, start with these four steps:

• Conduct keyword research to ensure that your content strategy addresses your target audience’s search queries for both core and long-tail topics.
• Research and invest in formats that engage your audience; share content strategically to boost your strategy’s effectiveness.
• Invest significant staff resources; hire external specialists or outsource projects.
• Include a plan for promoting and sharing your content on multiple platforms

Content and Service hashtags

We should add Twittter of Facebook hashtags of minimum two classes:
1. Content hashtags
2. Service hashtags (to help better using)
We should store content hashtags as maps of in better solution as 3D or 4D graphs.
We should use service hashtags for better searching, for better using etc.
Examples of service hashtags
#see201610 – it means that we plan to see once more in October 2016
#see2017qw1 – we plan to see it in the first quarter of 2017